Just to give you an example, here is the featured paragraph when I search for how to pick a good watermelon: Or you could choose to optimize one of the H2 headings, if just a part of your page is on the subject of the query. the title of the page, if the entire page is on this one subject. You could choose to optimize the H1 heading, i.e. If you want your paragraph to be picked for a particular query, then at least one of the headings on the page should be a very close match to the query. Signal relevance with an optimized heading Here is how you can arrange your content to compete for a paragraph featured snippet. In fact, nine out of ten featured snippets have a paragraph format. Write snippable paragraphsĪ paragraph is by far the most common type of featured snippet. Go through them one by one and edit corresponding pages to make them more snippet-friendly. Once you’ve applied the filters, you will get a shortlist of keywords to work with. Click on the filter icon and set filters to show keywords that already rank on page one, have high search volume, and don’t yet have a featured snippet. If you want to prioritize the list of keywords in this workspace, you can use filters to find the keywords with the highest traffic potential. If the feature is green, it means you already got it - good job! If the feature is grey, it means someone else has got it - you need to step up your game. If you ask Google how to fix a bike tire, you get a list of steps: If you were to google some of the bike maintenance questions, you would soon find out that fairly similar questions are often answered with different types of featured snippets. So, before you begin editing your content, you should find out the exact snippet format you are after.įor example, let’s say you are running a bike-related website and you have a bunch of content on bike maintenance and repair. Research the SERPsĪs we mentioned earlier, featured snippets may be in the form of a paragraph, list, video, or a few other formats. Let’s see what you can do to make it happen. So, assuming you already do good SEO, the goal here is to make it easy for Google to snip your content. Although this is not a strict rule - sometimes Google would go through your page, pull a sentence here and there, and stitch them into a paragraph. So, if you are targeting a paragraph snippet, it’s best to have the exact paragraph on your page, ready for Google to snip. It means the page should already rank high in search, use the right keywords, have quality content, provide a good user experience, and show some authority - most likely via backlinks.įor the other thing, the content should be arranged into a snippable format. How does Google choose which page is a good source for a featured snippet?įor one thing, the page should display conventional quality signals. Obviously, there are tons of pages having similar content and answering similar questions. How does Google choose featured snippets? If you know how to format your content just right, you will dramatically improve your chances of being featured at the top of the search results. The only good news is that virtually any page has a chance of getting a featured snippet. So it’s not just that the featured snippet is more informative, it also totally dominates the space. Whenever there is a featured snippet in search results, it fills most of the viewport and pushes organic snippets below the fold. It means there is an additional share of organic traffic that never makes it to your website.Īnother issue with featured snippets is they take up a lot of real estate. When there is a featured snippet, a user no longer needs to click on the search result and visit the page. Paragraph featured snippet Why should SEOs worry about featured snippets?įor an SEO, the worst thing about featured snippets is they provide information right there in the SERP.
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